Host: OK, thanks to general lee.Electronic commerce and traditional channels is the existence of differences.Requirements of a traditional business to develop the electronic commerce is to have more wisdom and more innovation.Below are the Septwolves industry limited company vice president Jiang Tao bring us wonderful share.
Jiang Tao: dear ladies and gentlemen, Lu president, good morning everyone.Thank you very much hoping to seek advice for us to provide such a platform, let us clothing enterprises, as well as a number of successful e-commerce business can have a full exchange and learning opportunities.Septwolves industry limited company we actually begin to go on the road of the electronic business affairs, a bit and lining company.Because we found that, when we can not do, online channels have.We have a meeting with Taobao company some responsible when communicating, they give me a number frightened me, we also feel that this is a very big market.Until today we still in the water, we in 2008 January we set up a new channel for the Department of.
I would like to introduce our company some wolves.This is our production base, the wolf is in 2004, in Shenzhen listed on the Shenzhen stock exchange.We are a men’s clothing, mainly the production of men’s business.Of course we have now developed into more areas, including children’s clothes, women wear.This is our whole factory in some cases, our entire company in some cases.This is our life, our company began in 2007, we established throughout the country, our life, our large this store, put all of our products, can be made in such a basic thousand, two thousand square to the shop sales, to provide customers more experience.
Our brand slogan, now known as “not a man”.Mainly talk about the positive side of our men, don’t talk about the negative, including intelligence, taste, fashion, positive, tenderness, is this.We start, we talked about that is called “endless struggle” enterprises in a very rapid development process, hope that employees and enterprises with constant struggle, so that enterprises have greater development.We later found out our enterprise needs to have a bigger improvement, we put forward “a man more than one”.We put the whole of a fighting spirit, into our condition one embodiment.We hope that through this event marketing, and our whole brand model, to guide the positive attitude towards life.
The entire channel, currently the main channel includes floor straight camp, including distributors, agents, the last is the online direct channel.In the online channel development process, we also encountered a lot of problems.So after the meeting and we hope that with the exchange.In 2006 2007, we see, in the continuous development of electronic commerce.At that time China, including to now is Taobao, Taobao entire e-commerce accounted for 80%, now also is such.First, some business Taobao basically is C2C, we started it, in the online sales of relatively large, but we did not participate in.We have a dealer to do very big, called him to the Xiamen headquarters to communicate, how to do?Then online fake very are also many, the price is very cheap.This time we are aware of, if not to do business, if the brand company, not to regulate online channels, will be destroyed by the channel.
Therefore, we combed through the entire online channels, and makes some detailed analysis, we found that must begin to face up to our channels, we have the Internet problems, through the control and transporting to regulate the Internet electronic commerce condition.
On commercial pattern, we in the original on the basis of such a tradition.We from the network characteristics, hired a lot of experts and consultants, to help us study the electronic commerce in China as well as Chinese network morphology.From the online consumer demand and consumer characteristics on the whole situation.According to such situation including built the entire shop management organizations and agencies.
For the problem of channel, we have many customers, our dealers on the Internet, I believe there is a when traditional enterprise is such, must have your dealer in online in a sneaky way to sell your product, but the price is very low.At the same time will disturb the normal operation of other dealers, they will continue to complain.My two years received the complaint, previously may have a service, product quality and service, currently receiving most is the online product complaints.We also did some sunshine of the deal, including we give them some online authorization certificate, every one of our online sales business, will give him some qualification, evaluation.
We in the price problem, we also made a specification, for a number of outlets for “amnesty” — authorized consolidation.For those network infringement and false stores, “punishment” — under the frame, close.Wolf commerce plan, will launch their own network marketing platform.
From the performance perspective, not too easy on our performance, because to be honest, the performance is not very high.I can talk to some of the person in charge of the enterprise with the exchange, they set goals, really better than we have great.Just say that we in the whole growth process is very high.We see 8 times is not strange, because some enterprises may have 80 times.
Service, the electronic commerce, payment systems, including distribution system, we also with a number of international companies like IBM, in cooperation, including a company in Wuxi, in the background, the processing of orders.Just forest always speaks of, tell experts have more than 20 online platform to do, I also heard a lot.To tell you the truth of our traditional enterprises in the e-commerce is not too sensitive.I heard our new channel manager and introduced me to introduce an enterprise, today, tomorrow to introduce an enterprise, is the need of my electronic commerce needs so many partners to build this platform, I also feel dizzy.I feel very simple, product, channel, service, OK, now found although e-commerce is a new channel, but also an unknown channel.
In the brand this, this is our advantage, the wolf brand, through 20 years of efforts, we form the entire clothing series, leisure series, series of e-business, the youth fashion series.Besides just mentioned, including women’s, children’s clothing, leather goods, footwear, as well as some future parenting series and so on, this will be integrated into our model electronic commerce channel will do our expansion.
The wolf is still a piece of e-commerce still a pupil, and even can be said to be a kindergarten student.We hope that through this summit, as well as with our sort of traditional enterprises do exchange.We also hope that such a platform, as is now as the Internet, is an open, transparent can mutually exchange platform, instead of a closed.Our traditional enterprises, especially enterprises of Fujian, relatively closed, to communicate with each other is not too much.Because everyone has their own secret trick, afraid of being stolen.But today, if in a closed state of mind to development, the development will be very slow.Because each brand has its own advantages.Our company will emphasize our professional innovation, every enterprise has its own spirit of enterprise, as long as we do more exchanges, learn from each other.
Finally, with the hope that our partners, to further improve our electronic commerce development level.At the same time and also hope that all interested in the field of electronic business affairs to go inside the development of the enterprise, do well cooperation and exchanges, learn from each experience, hope that every one of the traditional enterprises, together with the transformation, take off, thank you.